Your responses show that you do have a level of gratitude with your team. Simply engaging in this exercise shows that you have the desire to do so which is a great start. The good news is you have a real opportunity for growth if you’re willing to put in the effort and be deliberate about the kind of company culture you want to create. Even though you may be running a smaller operation and most days can feel like treading water, a company culture rooted in a deep sense of gratitude will enhance everything you do, every client touchpoint, and every internal interaction.
In order to attract the talent you want, you need to build the kind of company that deserves them. Companies that don’t show their gratitude are labelled as ‘toxic.’ It isn’t just word of mouth; these are labels that chase companies online, in perpetuity. If your workforce is not passionate about the efforts you make, you are leaving your brand at the mercy of detractors. This is your moment to create a culture that people love to come to every day, the kind of culture that A-players will want to leave their jobs to join. You can create this kind of company, it won’t be easy, but the first step is: commit to being grateful to the individuals that are going to make your organization a success.
As a leader, these changes are up to you. Displays of appreciation, the generous gifting of time, open collaboration, encouragement of passion and effort, and a myriad of other thoughtful, deliberate actions motivated by gratitude can produce big results for your brand. It makes brand ambassadors of your team members, who in feeling appreciated feel increasingly compelled to reciprocate that appreciation, and when gratitude becomes a practice of your whole organization, it radiates outward, creating brand loyalty among even your most lukewarm customers.
But, the road ahead is long and you are just getting started. To set your business on the right path for its future, begin by reading The Currency of Gratitude: Turning Small Gestures into Powerful Business Results. Packed with mind-changing insights about the unique power of gratitude and the ways it’s helped President and CEO Michele Bailey grow and evolve her companies within The Blazing Group, Michele’s book can transform your business.
Stay connected
Michele Bailey is lifting up organizations, sharing her teachable practice of gratitude and revealing her strategies for making gratitude an integral part of your daily life and mindset. Connect with Michele on Facebook, Instagram, and LinkedIn.